Google Business Profile audit

A Google Business Profile audit that tells you what to fix first.

We check your public Google Business Profile against 13 ranking factors, compare it with the businesses that beat you for your keyword, and give you a score out of 100 with a short fix list ordered by impact.

13 weighted checksReal competitors, not a benchmarkNo Google login
73
Good — 5 fixes away
Up to +27 points available
HIGHSwitch primary category to “Plumber”+6
HIGHClose the review gap with top competitors+7
MEDExpand your description to 500+ characters+7
Why it matters

Most profiles lose rankings to small, fixable gaps.

A wrong primary category, a thin description or a review gap with nearby competitors can keep you out of the map pack. Long SEO reports bury those fixes. The audit puts them in order, with how many points each one is worth.

How it works

Three steps, a few minutes.

1

Find your profile

Enter your business and keyword. We look up your public Google Business Profile.

2

Run 13 checks

Category, description, hours, photos, reviews, website, phone and more, each weighted by impact.

3

Fix in order

Work down the list. The AI writer can draft the description, posts and review replies for you.

Audit my profile free

What the profile audit checks

Primary and extra categories

The strongest signal for which searches you appear in.

Description and keywords

Whether it says what you do and where, in plain language.

Reviews vs. competitors

Your rating and review count next to the businesses that outrank you.

Contact details

Phone, website link and opening hours, checked for gaps.

Photos and logo

Whether your profile looks active and trustworthy.

Score out of 100

One number to track, with the points each fix adds.

Questions

Is the Google Business Profile audit free?

Yes. Audits are included in the free plan. Each audit uses 3 searches of your monthly allowance.

Do you need access to my profile?

No. We read the public profile, so nothing can be changed on your behalf.

Which competitors are compared?

The businesses that rank above you on Google Maps for your keyword near your address.

How often should I audit my profile?

After every change you make, and about once a month to catch new competitors.

Know your score and your next three fixes.

Create a free account and audit your Google Business Profile in a minute.

Audit my profile free